How to Make a Matching Social Media Kit (Every Platform)
A social media kit is the set of images that make you look like one brand everywhere: a profile picture, a banner or cover, and post layouts for each platform you use, all in the same colors and style.
- List the platforms you use. A kit for the three platforms you post on beats one for twelve you never open. The table below shows what each platform needs.
- Fix the look first. Choose your colors and one visual style before making anything. In AI All Social, the Brand Kit holds a logo or style reference, up to 4 colors, style notes and one Signature Look color grade (7 presets), and applies them to every image.
- Make the biggest piece of each shape first. Make the profile picture at 800×800, the vertical at 1080×1920 and the square at 1080×1080, then derive the rest. Adapt to another size reframes an image into another platform's shape while keeping the scene and look.
- Keep the profile picture identical everywhere. The same picture on every platform is the single strongest signal that the accounts belong together.
- Store the set together. Keep every file in one folder, ready for the next platform you join. The AI All Social library downloads as a ZIP.
What goes in the kit, platform by platform
One profile picture, one banner or cover where the platform has one, and the main post shape for each.
| Platform | Profile picture | Banner / cover | Post |
|---|---|---|---|
| 320 × 320 | – | Feed post (portrait) 1080 × 1350 | |
| 320 × 320 | Cover photo 851 × 315 | Feed post 1200 × 630 | |
| X (Twitter) | 400 × 400 | Header / cover 1500 × 500 | Post (square) 1080 × 1080 |
| 400 × 400 | Personal cover 1584 × 396 | Feed post (square) 1080 × 1080 | |
| YouTube | 800 × 800 | Channel banner 2560 × 1440 | Video thumbnail 1280 × 720 |
| TikTok | 800 × 800 | – | Video / post 1080 × 1920 |
| 800 × 800 | – | Standard Pin 1000 × 1500 | |
| Threads | 320 × 320 | – | Post (portrait) 1080 × 1350 |
| Bluesky | 400 × 400 | Banner 1500 × 500 | – |
| Discord | 512 × 512 | Server banner 1920 × 1080 | – |
| Twitch | 256 × 256 | Profile / channel banner 1200 × 480 | – |
| Snapchat | – | – | Snap / Story / Spotlight 1080 × 1920 |
The shapes that repeat
Several platforms share a shape, so one image serves more than one place. 1080×1920 is the vertical for Instagram Stories and Reels, TikTok and Snapchat. 1080×1080 is the square post on Instagram, X, LinkedIn and Threads. 1080×1350 is the portrait post on Instagram and Threads. 1500×500 is both the X header and the Bluesky banner.
Start with those shared shapes and a kit for six platforms comes down to a handful of designs, with only the odd ones out, such as the LinkedIn, Facebook and YouTube banners, needing their own.
FAQ
What is in a social media kit?
A profile picture, a banner or cover, and post layouts for each platform you use, all in the same colors and style.
Can I make a whole kit with AI?
Yes. In AI All Social the Brand Kit keeps every image on-brand, and Adapt to another size reframes one image into each platform's shape.
Can I make a social media kit for free?
Yes, from your own photos: the free resizer fits one photo to every platform's sizes, and the photo carries over as you switch platforms. Having AI paint the images needs a plan or the one-time $3.99 Starter Pack.
Which images can be shared between platforms?
1080×1920 covers Instagram Stories, TikTok and Snapchat; 1080×1080 covers square posts on Instagram, X, LinkedIn and Threads; 1500×500 covers the X header and the Bluesky banner.
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One AI studio for every social asset: logos, banners, avatars and posts.